Celebrity, Publicity, and Self-Branding in Web 2.0
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Thesis: Marwick, A. (2010). Status Update: Celebrity, Publicity, and Self-Branding in Web 2.0. Ph.D. dissertation, New York University, Department of Media, Culture, and Communication.
This dissertation on Online Identity is available via http://www.tiara.org/blog/wp-content/uploads/2010/09/marwick_dissertation_statusupdate.pdf